Adam Alloy
— Selected work
Projects.
Frontier Tower
Client — Frontier Tower
Role — Director / DP
A brand film for the Frontier Tower — a vertical village of founders, builders, and artists.
Directed and shot a launch film capturing the Frontier Tower's community of founders, hackers, and creatives.
Edwardian Ball Sizzle Reel
Client — The Edwardian Ball
Role — DP / Editor
Sizzle reels capturing the Edwardian Ball and Ruckus Revival — two nights of theatrical spectacle.
Two-camera coverage of the Edwardian Ball followed by the Ruckus Revival afterparty, cut into companion sizzle reels.
Frontier AI Stuff
Client — Frontier Tower
Role — Director / DP
A collection of films from the Frontier AI residency — lobster hacks, student labs, and Cinequest premieres.
A multi-piece series shot across Frontier Tower's AI residency, Santa Cruz student labs, and Cinequest premieres.
Safe / Threshold
Role — DP / Editor
Short documentary cuts and IG-native pieces from the Safe / Threshold series.
A run of short-form pieces designed for Instagram, mixing verité footage with portraiture.
Take 3
Client — Take 3 Productions
Role — Director / Product
A companion app for indie productions — slate, sync, and share takes from the set.
Designed and shot the launch campaign for Take 3, a mobile companion app for on-set teams.
Avalon — Music Video
Client — Avalon
Role — Director / DP
A live-performance music video built around stage light and haze.
Directed and shot for emerging artist Avalon — a one-take performance piece designed to live between concert film and music video.
j.Ehren Promo
Client — j.Ehren
Role — Director / DP
A short promo film for jewelry designer j.Ehren — built around hands, light, and metal.
A 60-second brand promo built around macro work, hand performance, and a single warm key light.
Decentered Arts
Client — Decentered Arts
Role — Documentary DP
A documentary collaboration spotlighting community-led art programming.
An ongoing documentary collaboration with Decentered Arts capturing live events, muralists, and the people behind the programming.
The Chat Room
Role — Director / DP
A short, near-static film about two strangers talking past midnight.
A single-location two-hander shot over a long weekend on a Sony FX6 with a 35mm prime.
Curve Ball — Berlin
Client — Curve Ball
Role — Director / DP
A Berlin-set music video built around movement, neon, and late-night architecture.
A Berlin-set music video shot across three nights in Friedrichshain and Mitte. Inspired by Grimes' early DIY visual language — handheld, neon, lo-fi, and emotionally maximal.
— Kit
Equipment
Camera
- Sony FX6
- Sony FX3
Lens
- Sigma 24-70mm f/2.8 DG DN Art
Support
- DJI RS 3 Pro Gimbal
Lighting
- Aputure 600d Pro
— Teaching
Springboard
Cinematic Lighting Foundations
A beginner-friendly intro to lighting for narrative and brand work.
View course →
Camera Movement & Blocking
Techniques for handheld, gimbal, slider, and dolly coverage.
View course →
Editing for Story
Build emotional pacing through cuts, sound, and silence.
View course →
Color & Tone for Video
A practical color workflow from set to grade.
View course →
Directing Non-Actors
How to get honest performance from real people on camera.
View course →
— Bonus
Podcast.
Bonus Episode — On craft, set, and creative survival